CS Sports develops fully integrated event and marketing programs in endurance, gravity and adventure sports. Our client roster has included Pioneer Electronics, Toyota, Quaker Oats, Adidas, and Bank of America.
Current Projects
Athletes For A Cure
CS Sports developed and manages Athletes for a Cure, a program of the Prostate Cancer Foundation. Athletes for a Cure is a fundraising and awareness program to assist individual athletes in their quest to raise money for better treatments and a cure for prostate cancer. Every dollar raised from the program goes directly to the Prostate Cancer Foundation.
The online program provides athletes with multiple tools to create a home in the racing and fundraising community. Registered participants can upload photos, personal stories and race information on their own page; set donation goals; send emails to their friends and family through the "Friends Asking Friends" network; and watch as their donations climb.
Athletes for a Cure was begun in June of 2006 and has raised close to $1 million toward research into the most prevalent non-skin cancer in America in its first 12 months.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for prostate cancer research. The PCF has a single, yet urgent goal: to find better treatments and a cure for recurrent prostate cancer. The PCF pursues its mission by reaching out to individuals, corporations and others to harness society’s resources – financial and human – to fight this deadly disease.
T3 Recovery Mattress
Our most recent project has been to develop a complete launch strategy for T3 Recovery, a Seattle-based mattress manufacturer. We developed a strategy that integrated an existing event license, with sponsorship of Michellie Jones, Ironman triathlon champion, all tied together in a vertical advertising campaign and direct mail program featuring the athlete Michellie endorsing the product. All of this has resulted in a turn-key marketing program that has created a new niche in a billion dollar industry.
